The emergence of a large number of pet foods and the formation of the pet supplies market originally belonged to the economies of developed countries such as Europe and the United States. my country is in a developing country, and its life is breathtaking. With the continuous development of my country's economy, the improvement of people's living standards, the formation of pet culture and other factors, the wind of pets has also appeared in some developed regions of my country. A large number of rich people have become the main body of pet consumption. These people either treat pets as their own family and friends. Some people use them to advertise their lives. There are also a group of people who are in pursuit of fashion. The growth of pets has driven the development of pet supplies, and the coverage area is getting wider and wider.

Chinese pet market consumption characteristics

Since the pet industry swept through China, the pet economy has been in a state of continuous development. So far, it has gone through decades of running-in, but no complete series has yet been formed in this industry. The reason why the Chinese pet market is brewing for a long time has a lot to do with the Chinese pet consumption culture. Although the modern people's thinking has changed and the view of pet care is being formed step by step, the consumption of pet care contradicts China's tradition of saving, followed by the contradiction between people's hard work and leisure life. Western countries focus on spiritual and cultural entertainment, so there are many ways of entertainment and wider influence. But it is different in China. Many rich people do not regard leisure and entertainment as an important part of their lives, and their leisure and entertainment methods are relatively simple. Therefore, China's pet supplies market needs to first develop pet consumption culture and create a good image of pursuing the quality of leisure life. Treat pet supplies as a cultural industry and leisure and entertainment industry to stimulate consumer awareness and market recognition.

Current status of domestic pet supplies development

As a leader in the pet industry, 　　 pet supplies successfully attracted a large number of entrepreneurs. There are more than 4,000 pet companies in my country, and only about 10% of the large and medium-sized enterprises with fixed assets of 10 million to 50 million yuan, 90% of the small enterprises with fixed assets of less than 10 million yuan, most of these enterprises are private enterprises. Due to the late start of China's pet industry and the immature development of the domestic market, the products are basically exported mainly, and the export methods are mostly drawing and sample processing, which are mainly exported to the European and American markets where the life is richer. The main pet products exported are labor. Intensive products. In recent years, with the continuous rise of the domestic pet market, people's income and consumption have gradually increased, and the concept of pet care has gradually changed. The domestic market has also begun to attract the attention of domestic and foreign pet supplies manufacturers.

Pet supplies marketing strategy

The development of pet supplies is inseparable from the pet consumer market. After all, supplies are only a branch of the pet industry. Therefore, we should pay close attention to the overall status and development prospects of pet market consumption. One is to change people's traditional thinking, deepen pet consumption culture and pursue a high quality of leisure life. The second is to narrow down the relationship with the pet consumer market and fully understand pet shops, pet hospitals, and pet grooming shops, because many of the current pet supplies industry are dependent on these stores and exist. If it is the initial stage of pet supplies investment, consider If you don’t understand the market and some risks, you can cooperate with these stores and then be independent. The third is to pay attention to the marketing strategy of the brand. The brand is the soul of the enterprise and has a great influence in the minds of consumers.

The pet industry is developing late, and the potential opportunities for improvement and excavation are huge. As the leader of the pet industry, pet supplies have inestimable development potential in the future. With the development of living standards and the improvement of material life, within the next 5 years As people's demand for pets continues to rise, this has paved the way for a huge pet economy.