In recent years, with the improvement of people's living standards, more and more citizens have started to raise pets. Correspondingly, various pet supply stores have appeared.

With the improvement of people's living standards, a new economy, pet economy, was born and prospered. From the initial pet trading market to a series of industries gradually derived from the "pet army", such as pet food, hospitals, grooming, nursing, foster care, training, graves, and even pet dating agencies, covering every aspect of pet life, old age, sickness and death, "Qian Jing" is very good. A complete industrial chain behind pets has gradually formed and continues to extend to all fields of manufacturing and service industries. The pet industry is expected to become one of the ten most profitable industries in my country in the future. However, in the process of rapid development of the pet economy, a series of problems such as sub-good, fake and inferior, and abnormally high prices have gradually appeared, which seriously restrict the further development of the pet market.

How to grasp the development of China's pet consumer market from all aspects of the pet economic chain, and adjust the pet economic investment management policy in a targeted manner. How to solve the current problems in China's pet economy market and realize the world market expansion of China's pet economy by taking a comprehensive perspective of the development process of mature pet industry development countries and drawing on its advanced experience.

The global pet market is booming. According to research, the total value of the global pet food and supplies market exceeded US$56 billion in 2008 and is expected to climb to US$65 billion in 2009. Among them, North America, Western Europe and the Asia-Pacific region occupy the top three in the global pet market, Latin America and Eastern Europe have successively invested in this high-growth pet market, and Euromonitor also expects that the sales of pet supplies in Eastern Europe will double in 2009 , Reaching US$2.6 billion.